Understanding Privacy

What Companies Need to Know about How People Understand Privacy

We have all heard of the “privacy paradox.” People say they want strong privacy protections, but then readily give up private information. This supposed paradox has led some commentators to claim “privacy is dead.” But the science tells a different, more nuanced story; it suggests we must move beyond ideas such as the “privacy paradox.” To build a better technological future, we must truly understand the psychology of privacy and technology, both in online consumer behaviors and in the workplace. 


This session features an overview of the existing research, strategies for protecting the right to privacy in human-technology interaction, and discussion of a roadmap for future research. 


Tuesday, January 9

10:00 – 10:40 AM PST


LVCC

North Level 2

N250


Speakers

Tara Behrend

Michigan State University, Associate Professor

Dr. Tara Behrend is the John Richard Butler II Professor of Human Resources and Labor Relations at Michigan State University, and director of the Workplaces and Virtual Environments Lab (wave-lab.org). She is an expert in workplace technology use for assessment, training, performance measurement, and decision-making. She is President of the Society for Industrial-Organizational Psychology.

David Evans

Microsoft, Senior Research Manager

David Evans holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the design and brand strategy for Microsoft’s consumer portfolio. David has lectured since 2010 on the psychology of UX design at the University of Washington. He is the author of a 2017 book on behavioral design titled Bottlenecks: Aligning UX Design with User Psychology.

Dennis Stolle

Senior Director for Applied Psychology, APA

Dr. Dennis P. Stolle is the Senior Director of Applied Psychology for the American Psychological Association. Dennis holds a PhD in social and personality psychology and is also a licensed attorney. At APA, he oversees initiatives across a variety of subject areas, including workplace psychology and human-technology interaction. He serves on the Advisory Board on Human-Centered Computing at IUPUI.

Heng Xu

Warrington College of Business, University of Florida, Professor

Dr. Heng Xu is a Professor of Management and Director of the AI and Cyber Governance Center at University of Florida. She is a renowned expert on privacy and AI ethics, and served as a co-director of the Federal Inter-agency Working Group on Privacy R&D. Her scholarly publications received many awards and appeared in premier outlets across Business, Computer Science, Law and Psychology.

Part of the Digital Health Summit at CES 2024

This year at CES, the American Psychological Association joined other organizations as part of the digital health summit—a series of events and talks exploring the space where technology and health meet.

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