APA Labs
Where Psychology, Technology, and Innovation Converge
APA Labs, backed by American Psychological Association Services Inc. (APASI), was created to accelerate innovation at the intersection of psychology & technology. Our mission is to strengthen the mental and behavioral health ecosystem by identifying what works, improving what doesn’t, and helping build what’s missing.
We do this by uniting psychologists, founders, investors, researchers, payers, health systems, and policymakers—to accelerate access to ethical, evidence-based and scalable digital mental and behavioral health technology.
Through collaboration, research, and evaluation, APA Labs helps:
- Psychologists integrate technologies that complement their workflows and improve outcomes.
- Founders strengthen clinical validation and product–market fit.
- Investors identify products with scientific rigor and long-term viability.
- Payers, health systems, and policymakers adopt solutions aligned with ethical, effective, and scalable care.
How APA Labs Supports Innovators
We offer a suite of solutions designed to strengthen digital mental and behavioral health products across their lifecycle:
Digital Badge Program
Raising the Bar for Digital Mental and Behavioral Health
The APA Labs Digital Badge Program sets a trusted standard for evaluating digital mental and behavioral health technologies. In a marketplace crowded with apps and products, our Digital Badge helps clinicians, funders, and users identify solutions that are credible, safe, and grounded in science.
Developed in collaboration with ORCHA, a global leader in digital-health evaluation, our program provides independent, third-party evaluations grounded in scientific principles, clinical insight, regulatory alignment, and user safety.
Advisory Services
Where Expertise Meets Innovation
Whether you're launching a new product, exploring a market opportunity, or navigating complex challenges in the digital mental and behavioral health technology space, our Advisory services connect you with the expert insights you need to move forward with clarity and confidence.
When you partner with us, you gain more than just expert input — you gain a collaborator. We work alongside you to ensure your solution is designed for real-world impact.
Expert Matching
The Expert Matching Program provides high-touch, curated connections between digital mental and behavioral health teams and a vetted network of domain experts. Whether you’re building evidence, navigating regulations, or preparing to scale, this program delivers the trusted guidance needed to move your innovation forward—faster.
Connections to leading psychologists and subject-matter experts who can support research, development, content, and evaluation needs.
Product Testing
Evidence in Action
We offer structured, real-world feedback from licensed psychologists to help you refine your product — reducing risk, enhancing usability, and accelerating market alignment. Whether you're early in development or refining a feature for scale, our tiered approach provides the insights you need from clinicians, researchers, and behavioral science experts.
Meet With APA Labs at CES
Schedule Time With Tanya Carlson — Managing Director, APA Labs
Connect with Tanya to explore how psychological science can strengthen your digital mental and behavioral health technology — from early-stage concept testing to enterprise readiness.
